电视剧撤档背后究竟隐藏着什么秘密?

  • 日期:07-26
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这个暑假对于影视行业来说,真是十分动荡,撤档,临时定档搞得粉丝们都有些措手不及,从《封神演义》临时撤播,到确定提档播出的《网球少年》在播出当晚换成从未官官过的《大宋少年志》,再到《九州缥缈录》再因“介质”原因在播出前20分钟紧急抢档,之后,《陈情令》《长安十二时辰》也戏剧般裸播,网友们不得不感慨,影视剧撤档,空降仿佛是一场闹剧。

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调档原本是件挺普遍的事情,但是零宣传上线可是影视行业难得一见的场景,一次是巧合,接二连三出现就不可能是巧合了。冰冻三尺非一日之寒,虽没有明文规定,可古装剧遭到限制早已在去年就是公开的秘密了。(投黑马Tou.vc专注于文创领域的众筹平台)只是让人没想到的是,今年力度能如此之大,搞得剧方与播出平台时常像坐云霄飞车一样。至于为何一些古装剧能播,一些又播不了,其实从近期上映的剧中我们可以窥探一二。

《封神演义》大结局撤播这种操作,应该在电视剧播出史上是绝无仅有的。事件发生后,有人分析这与2018年4月在浙江宁波召开的《全国电视剧创作规划会议》有关。会议上,国家广播电视总局局长聂辰席发表演讲,明确提到:“要坚决反对历史虚无主义,随意戏说曲解历史,贬损亵经典经成因为内容问题才会遭临时撤播。

XXThe emotional line, and Su Shi has been close to the 纣王 is actually for revenge. This chaotic relationship, the six parents do not recognize the adaptation, let《封神演义》directly become a dog-style costume drama, let the "People's Network" official direct name criticism " Destroy the classics."

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The costume dramas that are also adapted from IP have different fates. Under this barrier, many people don't understand why《封神演义》has been dismissed, but《九州缥缈录》《陈情令》can be broadcast smoothly?

In fact, many times, the broadcast of TV dramas can not escape the theorem of "three points are destined, seven points rely on hard work." In the week before the broadcast of《长安十二时辰》, the "Seventh China Network Audiovisual Conference" was held in Chengdu in 2019, and the deputy director of the State Administration of Radio and Television, at the conference of the dark horse Tou.vc focused on the crowdfunding platform in the cultural and creative field, Gao Jianmin, a member of the party group, put forward four core elements on how to better promote the innovation, prosperity and development of online audio-visual programs: first, to strengthen the political direction and highlight the main theme; second, to strengthen value leadership and create a masterpiece; Third, strengthen the mission, be brave in innovation and creation; Fourth, cultivate a good environment and create a clear space.

From the perspective of the subject matter,《九州缥缈录》is based on the overhead "Kyushu", which means that its background is fictitious, but in the history of China, there is indeed "Kyushu", "Kyushu" is the ancient "Hanland" Pronouns, key dramas also involve relatively sensitive elements of rumors such as war and power. And《九州缥缈录》, its original《陈情令》was originally a beautiful theme, but after the adaptation, the sensitive emotional line was deleted. The protagonists in the drama experienced various dangers, still not forgetting the initial heart, not sticking to the little love, to save the world. The people, who are mainly responsible for justice, are responding to the call for “strengthening value leadership” mentioned in the Network Audiovisual Conference.

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xxJudging from the concept of communication,《魔道祖师》is more carried out with the hatred of the country, and the teenagers have gradually grown into a generation of leaders on the road to rejuvenation. The hatred of the family is obviously not suitable for the current social spirit of advocating positive. In particular, the 70th anniversary of the founding of the People's Republic of China, the harmonious society is the country's respect.《九州缥缈录》The story is placed on the difficulty of the people's points. The love, friendship and family of the characters in the play also have the function of entertaining and learning. The costumes in the play also incorporate many elements of national style, and convey many traditional etiquettes. And strengthen the spread of intangible cultural heritage. It is not difficult to understand why《陈情令》will be dismissed, and《九州缥缈录》will be able to broadcast smoothly at the current gate.

《陈情令》can be broadcast, in addition to simplifying the content of the story, the show will also blur all story background and character attributes. As can be seen from the content of the story, the background of the story occurred during the Tang Xuanzong period, and the characters in the play can also find historical prototypes. The young politician "Li Bi" played by Yi Qian, was renamed "Li Bi" after the revision, "He Zhizhang" was renamed "He Zhizheng", and the traitor "Li Linwei" was renamed "Lin Jiulang". Also try to weaken the existence of the emperor and call the emperor a "sage." Why is this change made because《长安十二时辰》the whole story is also fictional, and the historical figures in it are all real, in order to avoid the "historical nihilism, casual interpretation of misinterpreting history" completely cooled, (Tou.vc is focused on the crowdfunding platform in the field of cultural creation.) The drama weakens both the characters and the story background, and also takes a low-key route when broadcasting, and the good reputation of《长安十二时辰》proves again that the real good content It will not be buried.

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xxIn a series of previous car reviews,《长安十二时辰》and《悲伤逆流成河》and other plays have begun to change their names and re-examine the content. After all, the dismantling is a big loss for both the producer and the platform. For the producers, in addition to the direct economic loss. In addition, there is damage to the TV series itself and its corporate image. For the platform, the TV series is a part of the source of advertising revenue, and the withdrawal will definitely affect the subsequent advertising investment.

(Article from: online drama help extract)

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